"You'd like to stretch this day out forever. Not a cloud in the sky. No one ahead of you. Nobody pressing you... Light up a Pall Mall - it's light-up time.""MAD AS A WET HEN? That's natural when little annoyances ruffle you. But the psychological fact is: pleasure helps your disposition. That's why everyday pleasures, like smoking for instance, are important. If you're a smoker, you're wise to choose the cigarette that gives the most pleasure. And that's a Pall Mall!"
"Binky Zooma, screen and stage star, says: 'I've tried 'em all. It's Pall Mall's for me!' "
Once upon a time, the rich, sweetly pungent smoke of tobacco offered more than dreary old diseases like emphysema and lung cancer. It promised sophistication, sex appeal, even longevity itself.
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